The Samsung Galaxy Note7 fiasco has seemingly come to a head, with the Korean electronics company temporarily ceasing production of the phone. Since it’s release in August, there have been numerous reported incidents of the mobile device catching fire. It’s literally an explosive issue.
The Note7 problem came hard and fast. In September, millions of devices were recalled after Samsung announced they had identified the issue causing the potentially dangerous battery fires. Customers were encouraged to trade in their old phones for a new, safer version. But with this latest announcement— coming just a few weeks later— customers were urged to power down their devices immediately… and not turn them back on.
Luckily, Samsung has announced some good news for customers who bought their ill-fated phone. Customers who now turn in the phone will receive a $100 credit to put towards a new device. As CNET points out, the gesture “softens the blow”, encourages customers who haven’t given up the phone to do so immediately, and attempts to keep loyal customers using a Samsung device.
A product disaster like this couldn’t have come at a worse time. The Note7 is Samsung’s premier phone. It’s meant to compete with the ever-present iPhone, and the fact that Apple’s latest mobile product launched a little more than a month ago means that it’s a pretty attractive alternative. And then there’s the holiday question. How will Samsung perform during gift giving season? While Apple has long held smartphone sales titles, their lead has begun to shrink in part due to feisty competitors like Samsung. But with their most valuable phone out of the question, and their reputation shot (some estimates have the firm losing $10 billion in revenue), we have yet to see how it will all shake out.
If you have a Note7, just turn it in. You don’t want your carelessness to be the cause of a grounded flight.